Universal unveils new unified brand strategy, bringing a new look to the group
One year on under new ownership the Universal Group has made the bold decision to rebrand and align both Universal Live and Universal AV. This will provide the group with uniformity across the companies as they continue to grow and further cement the ties between them. The new structure strengthens the group propelling them into a new era together.
Universal Live and Universal AV have gone from strength to strength throughout 2016 working in their specialist fields, winning multiple new client contracts in both the live events and integrated AV industries. This year they intend to build upon this success and will actively support each other, delivering an integrated approach and pulling on each other’s strengths in order to do so.
Jon Eden, Managing Director of the Universal Group said:
“Taking the decision of rebranding the two very well established companies was a natural progression in developing and growing as a group. Universal Live and Universal AV shall still maintain their unique identities within their industries, but we see the group alignment as a solidifying moment fusing together all the elements of our overall group. The skills, passion and experience we can draw on within the group across such a wide range of markets is immense.”
The news follows on from the company’s recent AGM seeing all 88 members of staff come together for an internal launch. Universal have been industry leaders for over 26 years, constantly pushing the boundaries and trying the newest and innovative technologies. Joining together as a group Universal has placed itself in unique position with its ability to provide its clients with a full service package.