Virtual Reality (VR)
Unlike AR, virtual reality (VR) transports its user into a different world without the knowledge of the physical world. The immersive virtual world allows the person within it to walk around, interact and be completely immersed in the virtual environment through virtual headsets and handsets, such as the Oculus Quest/ Rift or Valve Index. Think computer games but, instead of acting through a screen with a keypad or controller you are within the computer-generated world reacting and acting live to your surroundings.
When to use VR for an event:
Like any form of technology you do not want to use VR as an add-on, fad tech or afterthought, it needs to be integrated into the whole event experience. Whilst providing thousands of headsets to delegates at a large conference is impractical, it is better used in a more intimate setting for example; experiential events, product demos and VR gamification for delegates. It is also a novel way for venues to host virtual show rounds to potential clients, reducing the need for site visits, therefore offering both cost-saving and environmental advantages.
After the year we’ve all had we are sure that an in-person site visit is well overdue, but one to think about for the future.
In addition, this technology can be utilised pre-event to showcase to you how your event will look and feel and allows you to understand how space would work from both the presenter and delegate point of view.